Case Studies
Real Examples of the Newton Media Difference
Newton Media plans and buys media time for a broad range of business and faith-based programs. We know current competitive market values and have good relationships with station and network sales staff.
As a result, we are often the first ones to know when new time periods become available. Over the years, Newton Media has used this “insider” knowledge to assist many nationally-recognized clients expand, upgrade or shift their media schedules.
The results are not just a testament to our determination to ensure that every client gets the very highest return on investment . . . in many cases, it can be the difference between real success or mediocrity and failure.
Check out a few case studies . . .
Challenge
National TV spot client needed to generate a large number of leads for their conservative political magazine. They needed a national strategy and an effective way to execute and optimize the buy based on CPL goals.
Solution
Newton Media accessed recent campaign history for a conservative political issues campaign and using a combination of Nielsen and political research index data, developed a strategy focusing on national cable networks that best fit the target audience demographics and psychographics.
Result
The campaign results far exceeded initial goals – Delivering the desired number of leads at a lower CPL. It then rolled out and continued to expand into new areas, including additional national network and top 10 broadcast DMAs with much success.
Challenge
In 2007, Newton Media was selected by a major international media ministry that felt its previous agency was “asleep at the wheel.” Results had been well below expectations, and ROI analysis was non-existent—making campaign improvements impossible.
Solution
Newton Media’s experienced staff of buyers analyzed existing media schedules, recommended key upgrades and a few cancellations, and created extensive backend reporting. We collaborated with the telemarketing and direct mail vendors, ensuring that all future efforts would be closely coordinated.
Result
Today, the client’s results consistently meet—and often exceed—their goals. As a result, budgets have increased and the ministry has improved accountability and stewardship. Newton Media continues to help with strategic planning and donor development.
Challenge
A radio broadcaster of a live daily talk show requested our expertise to help expand a program into larger markets and generate greater call-in volume.
Solution
Newton Media created a list of target markets where we felt the program would be well received. We cleared several stations with the live format, and then expanded into markets with a same day tape delay too. With thorough testing, we discovered this was a powerful model with far-reaching benefits.
Result
Today, the client has far greater reach—including New York, Los Angeles, Chicago, and other major markets. Call volume has increased too, and we are excited to continue helping the program succeed.
